|
Yuva Mela (Youth Fair)Reaching out to Young People |
|
As a
strategy to reach out to 5000 young people and stakeholders from different
socio economic backgrounds Yuva Mela - (Youth Fair) was organised by
CHETNA and partner NGOs of Gujarat. The fair was organised on the road
side near a popular pilgrimage where thousands of pilgrims travel during a
particular month every year. Culturally familiar communication modes like traditional drama "Bhavai", role plays and street plays through "Bahurupi" a person dressed as traditional character were used to disseminate messages on Gender equality, Women’s Rights, RTI/STI/HIV/AIDS and for addressing the critical role of young people in ensuring a healthy future. This was a successful strategy in reaching out to young people and other community stakeholders including parents, teachers, government, media etc. The event has been documented and is available in a CD as an innovative strategy for further replication in reaching out to the community. English Rs.100/- Duration: 15 minutes |