Tobacco is one of the leading causes of death worldwide. Nearly 6 million people die every year globally. As per WHO, if current trends continue, by 2030 tobacco use will kill more than 8 million people worldwide each year.
Statistics on tobacco use in India are equally shocking.
With 40% of the population in India below the age of 19 (Government of India Census, 2011), tobacco control efforts are critical to reducing tobacco-related morbidity and mortality in the country. Protecting children and young people from tobacco is not only a means of improving public health and socio-economic development but an ethical imperative that is reflected in various human rights treaties.
CHETNA in partnership with Salaam Mumbai Foundation is working towards creating Tobacco-Free Schools and villages in Ahmedabad and Gandhinagar district, Gujarat State. The programme aims to empower local stakeholders for effective enforcement of Tobacco Control Law 2003, sensitizing policymakers for implementation of Cigarettes and Other Tobacco Products Act (COTPA), adhering to the 11 point criteria, a guideline for a tobacco-free school and developing replicable and sustainable models for tobacco prevention and control.
The project activities include training the teachers and cluster coordinators supported by IEC materials for use in schools and at the community to motivate and empower local change agents to assist in tobacco control initiatives in schools and communities.
The project is supported by Ambuja Educational Institute and Salaam Mumbai Foundation.